Social Media Pill

When an architect, a doctor, a father, a teacher, a lawyer, a designer puts on a wetsuit, they leave behind their profession to become a surfer. It's only when you are wearing a neoprene that you're truly a surfer. With this insight in mind, we created the concept "When Surfer Become Surfer," targeting a more mature audience and moving away from the clichés of surf brands that often portray surfing from a very youthful perspective.

In the execution of the videos, it was important to define the time when our target audience surfs, portraying them before or after work. The videos were developed for digital media, with various formats in terms of aspect ratio and duration.